With over 25 years of international diamond buying and selling experience, we have never bought a diamond without analyzing it in person. We tirelessly search for the absolute best Clarity within a Clarity grade and the same standards are applied for Color and for Cut. Guaranteed.
This is what allows our diamonds to stand out from the rest, and why we are able to offer the best diamond trade-in program in the Inland Empire.
Don’t buy the certificate, buy the diamond. And click to see why we won’t ever sell ours online.
Buying jewelry, especially an engagement or wedding ring, is generally not a single visit situation. You’ll probably be visiting that place again. So if you’re a little unsure of where to start, we put together a list of a few things to consider when choosing where to purchase your jewelry.
We don’t carry diamonds that maximize our profit margins, we carry the diamonds that maximize their beauty and value. We’re happy to provide guidance and full disclosure on how to select the perfect diamond for your needs – not the diamond that fits ours.
Because diamonds are so valuable, it’s essential to have a universal grading system for comparing their quality. In the 1940s and ’50s, GIA developed the 4Cs and the GIA International Diamond Grading System™ to objectively compare and evaluate diamonds. Click on each section below to learn more about diamonds.